Portfolio
Date Nite Beaute
Berwyn Development Corporation
Partnered with Date Nite Beaute through the Berwyn Development Corporation to refresh the small business's online presence through updated product photography, strategic social media planning, and digital branding support. This project highlights my ability to elevate small businesses through visual storytelling and targeted content strategy.
Product Photography & Visual Refresh
Captured, edited, and uploaded new product images to give Date Nite Beaute’s website a clean, modern, and cohesive look. Focused on enhancing clarity, color accuracy, and brand consistency to elevate the overall customer experience.
Website design
before after
For the website refresh, the goal was to shift Date Nite Beaute’s digital aesthetic from a heavy, “bling-forward” look to a cleaner, more modern style that resonates with everyday moms, the brand’s core customer. The redesign focuses on simplifying visuals, refining layout, and creating a warm, approachable feel. By streamlining graphics, updating product imagery, and using a softer, more contemporary color palette, the site now feels more trustworthy, user-friendly, and aligned with the brand’s evolving identity.
The Instagram makeover focused on transforming the feed from loud, text-heavy flyers and bling-forward visuals into a more intentional, aesthetic, and brand-aligned layout. The updated feed uses a neutral palette with Date Nite Beaute’s signature pop of red, creating a cleaner and more cohesive look. Thoughtfully designed cover photos for videos help everything flow together, making the page feel curated, modern, and appealing to the brand’s everyday-mom audience.